Noa! Handkerchiefs

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Noa! is a brand-new Slovak brand, which wants to make cotton handkerchiefs more attractive again and support to stop using the disposable items.

The task was to bring a visually very expressive and funny concept. It was also important to create a space for direct communication with the target audience. The dominant graphic element is therefore a circle with a sincere message. Mostly, they are various puns or funny substitutions of words. The overall design of the handkerchiefs playfully supports or complements this statement and enhances the visual dialogue. All designs are created using only six basic colours for recognizability and a unified visual style.

Handkerchiefs Noa! have a GOTS certificate, so they meet strict environmental and social criteria.

Client: Noa dizajn s.r.o.

Art Director: Katarína Hutníková
Copywriter: Tomáš Kučírek, Martin Kovarík, Katka Makara, Mirka Straková
Photographer: Barbora Kmeťková, Lucia Hummer, Katarína Hutníková
Web: Miňo Hurta

Year: 2018-2020

Slovak Design Award 2020 - Honorable Mention for Environmentally Responsible Design